Wednesday, January 19, 2011

The Magic, The Memories & You


Recently, Disney premiered their new “Magic, Memories, and You!” show on Cinderella Castle. That’s right, it takes place ON the castle. That is, the entire show is projected onto the castle’s surface.

Months ago, Disney digitally mapped the nooks and crannies of the famous Cinderella Castle to produce this new nightly show that makes each and every castle “brick” come alive with movement, color, and character, all to the tune of peppy music. And as part of Disney’s new Let the Memories Begin campaign, the new show features 500 pictures taken of Disney guests using PhotoPass throughout each day.

It can best described as hyper-real kinetic entertainment. While it’s entirely a 2-dimensional show, there are many occasions when items (bricks, springs, balloons) seem to burst out from the castle, though nothing is actually moving. It’s all an impressive trick that must be seen in person to appreciate.

But… if you can’t make it to the Magic Kingdom any time soon, here is a video of “Magic, Memories, and You!”

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